Step 3—Displaying the classification and consumer advice for a film shown publicly
Displaying the classification and consumer advice on advertising
Most advertising for a classified film must display a classification marking.
The general rules are set out in Part 3 of the Classification (Publications, Films and Computer Games) (Markings and Consumer Advice) Determination 2014 (Markings Determination).
- Where practicable, a marking should be shown on the lower left corner of the front face of the thing on which it is displayed, or in close proximity to the title of the film.
- Markings must be prominent, readily identifiable and clearly legible.
- Markings must not be obscured by other material.
- Markings must be easily distinguished from the background.
- A marking must be in the format and proportions shown in Schedule 1.
- Markings must be displayed on a screen for a period of time that is sufficient to allow the markings to be read in full.
- Markings may not be required for some advertising—please refer to specific provisions for more details.
All of the general information listed above is set out in the Markings Determination. In addition, there are specific provisions for different uses of the markings, ie on a printed film session guide, a flyer at the cinema, posters, internet trailers etc. Information on how to use the markings correctly and downloads are arranged in topic area sections for ease of access.
Restrictions for screening trailers
A trailer for a classified film can only be shown with a feature film of the same of higher classification. This means:
- Film advertising for G films can be screened with all films.
- Film advertising for PG films can only be screened with PG, M, MA 15+ or R 18+ films.
- Film advertising for M films can only be screened with M, MA 15+ or R 18+ films.
- Film advertising for MA 15+ films can only be screened with MA 15+ or R 18+ films.
- Film advertising for R 18+ films can only be screened with R 18+ or X18+ films.
- Film advertising for X 18+ films can only be screened with X 18+ films (only in Australian Capital Territory and Northern Territory).
Films that are Refused Classification cannot be advertised.
You can find out more information about advertising classified films on the I want to sell a DVD—what are the rules? page.