Specific Provisions - Cross promotions
Some products are required to display classification markings even though the product itself does not require classification. This occurs when products that do not require classification, i.e. products that are not films, computer games or submittable publications, are sold or advertised in conjunction with a classified product.
Examples of products that don't require classification could be a meal container that includes both food and a classified hand held computer game, or a cereal box containing a classified film on a DVD, or a newspaper with a collection of movie trailers on a DVD (this is not a conclusive list). In such situations, the product or its packaging, (such as the meal container or cereal box or newspaper) must carry classification markings as required for printed advertising. These requirements are specified in Section 17 of Classification (Publications, Films and Computer Games) (Markings and Consumer Advice) Determination 2014 and are explained in the print advertising section of this website.
Similarly, advertising for products that do not require classification that make reference to a classified films or computer game, and specifically make reference to the film or computer game being available for viewing, playing, sale or hire, must display classification markings.
Examples of this could be a meal box that makes reference to a specific computer game as being available for purchase or hire on a certain date, or a television commercial for a drink product that refers to a specific film being shown in cinemas (this is not a conclusive list). In such situations, the advertising for the unclassified product must carry classification markings as if it were advertising for the classified product it makes reference to.
Example of compliance: Classified product bundled with another product [ZIP 666KB].