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Advertise a classified film or computer game

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There are rules that apply to how films and computer games are advertised. These rules specify how classification markings must be displayed on advertising and in trailers.

What can be advertised

Films and computer games that have been:

  • classified G, PG, M, MA 15+ or R 18+ can be advertised
  • Refused Classification (RC) and X 18 cannot be advertised.

Check the classification

You can check if a film or computer game you wish to advertise has been classified by searching the National Classification Database (NCD). This will provide you with details on the classification decision, consumer advice and other useful information.

There is separate guidance for advertising an unclassified film or computer game.

Display the classification and consumer advice

Rules for displaying markings, along with markings templates, can be found at Classification markings.

General requirements

  • Classification markings need to be displayed on most advertising material.
  • The classification markings must be identical to the classification given to that film or computer game and must include the consumer advice.
  • A classification marking cannot be displayed on advertisements for films and computer games if they have not been classified.

How to display

A marking must be:

  • displayed on the lower left corner of the front face of the advertisement or as close to the title of the film or computer game as possible
  • prominent, readily identifiable and clearly legible
  • unobscured
  • clearly distinguished from the background
  • displayed on a screen for long enough to allow the marking to be read in full
  • in the format and proportions as specified by the markings display instructions and downloadable templates.

Legislation

General rules for advertising are set out in Part 3 of the Classification (Publications, Films and Computer Games) (Markings and Consumer Advice) Determination 2014 (Markings Determination).

Requirements relating to the format and proportions of the advertising are shown in Schedule 1 of the Markings Determination.

Markings might not be required for some advertising. Refer to section 15 of the Markings Determination for more details.

Trailers

Trailers for classified films and computer games can be shown with another feature film or computer game of the same or higher classification.
 

Film or computer game classification Can be shown in advertising or trailers for films classified
Classification marking - General (Square) Classification marking - General (Square)Classification marking - Parental Guidance (Square)Classification marking - Mature (Square)Classification marking - Mature Accompanied (Square)Classification marking - Restricted R18+ (Square)
Classification marking - Parental Guidance (Square) Classification marking - Parental Guidance (Square)Classification marking - Mature (Square)Classification marking - Mature Accompanied (Square)Classification marking - Restricted R18+ (Square)
Classification marking - Mature (Square) Classification marking - Mature (Square)Classification marking - Mature Accompanied (Square)Classification marking - Restricted R18+ (Square)
Classification marking - Mature Accompanied (Square) Classification marking - Mature Accompanied (Square)Classification marking - Restricted R18+ (Square)
Classification marking - Restricted R18+ (Square) Classification marking - Restricted R18+ (Square)
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