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Advertise a publication

This guide is for anyone intending to advertise a submittable publication. A submittable publication is one that is likely to be restricted to adults because it:

  • contains depictions or descriptions likely to cause offence to a reasonable adult
  • is unsuitable for a minor to see or read

General rules

  • Publications can only be advertised after they have been classified.
  • Advertising must display the correct markings and consumer advice. 
  • Publications with advertising for Category 1 or Category 2 restricted publications must include:
    • a list of the classification symbols
    • classification markings for publications

Unrestricted

  • No restrictions on advertising.

Category 1 restricted

  • Advertising can only be published in a Category 1 or Category 2 restricted publication or in a restricted publications area.

Category 2 restricted

  • Advertising can only be published in a Category 2 Restricted publication or in a restricted publications area.

Refused Classification (RC)

  • Cannot be advertised.

Check the classification

If you are unsure whether the publication you wish to advertise has been classified, look it up in the Classification Database.

This will provide you with information on the classification decision, consumer advice, and other information about the publication itself, including the number of pages, edition number and whether the publication has a serial declaration (where available) so you can compare the results with the publication you wish to advertise.

Check the legislation

Rules for advertising submittable publications differ in each state and territory. Check the legislation for your state or territory.